Rize Associates

 

Search Engines Are The Most Popular Sites On The Internet

Globally, Google is the most popular website. Yahoo! comes in at 3rd and Windows Live at 5th place. In Malaysia, Google Malaysia is the 2nd most popular website followed by Yahoo! (source: Alexa). Search engines consistently rank in the top 10 of most popular websites in many countries.

The popularity of search engines is proof that much of the internet's traffic is driven by search engines. Unless you are a large consumer brand with very strong brand equity, your business stands to gain tremendously with visibility in the popular search engines.

Is Visibility In Search Engines That Important?

How many times have you "googled" something? Chances are, everytime you were seeking information, you looked it up in a search engine. This is a global phenomena. The world's 2 billion internet users utilize search engines to search for a host of information creating billions of searches every month.

As search engines become more localized and improve on their profiling algorithms, they are becoming increasingly relevant to local businesses. Search engines are overtaking offline directories in popularity. Leveraging on the popularity of search engines can produce dramatic increases in your sales.

Search Engine Marketing (SEM) Makes You Visible In The Search Engines

Studies have shown that while many people find local businesses through search engines, most people would not navigate past the 3rd page of the search engine results page (SERP). This means that if you are not in the first 3 pages of the SERP, you are not visible and most likely losing a lot of valuable traffic.

SEM is the process of making you visible and relevant to search queries. Visibility brings you the traffic and relevancy increases conversions.

SEM Consists Of 2 Main Activities

There are 2 primary ways to drive traffic to your website via search engines:

Paid Placement
Search Engine Optimization (SEO)


Our services focus on these activities to drive traffic to your web presence and increase your revenues. Click on the services above to find out more.