Rize Associates


SEO and PPC Are Different Strategies With The Same Goal - Traffic Generation

You know that internet marketing is a potent marketing strategy. You also  that online traffic generation can improve your bottom line. So what should you do now? Should you implement a PPC campaign or engage SEO activities?

Which direction you take will depend on your business strategy. You may want to employ both PPC campaigns and SEO. It is important to keep the following in mind:

#1 The Time Factor

A PPC campaign can be launched almost immediately whereas SEO results may take between 3 - 12 months. If you are launching a product or service that has limited validity like monthly promotions or a seminar, you may find that a PPC campaign is the best approach.

#2 Cost

Every time a user clicks on a PPC advertisment, there is a charge. Hence, the PPC campaign will be an on-going cost for as long as it is running.

In contrast, all clicks from an organic listing in a search engine is free. However, you may have to employ SEO consultants to help improve your rankings. Although the cost associated with employing SEO consultants can be significantly higher at first, the benefits from ranking well could outweigh the cost.

#3 Control

Search engines allow you to control most aspects of your PPC campaign including how it appears and the advertisment description. You also have more control over your average position in the Search Engine Results Page (SERP).

SEO cannot fully guarantee your exact rankings in the organic search results. This is due to the fact that web pages are ranked by very complex algorithms. These algorithms are closely guarded secrets. Search engines also periodically update their algorithms which can cause changes in your rankings. In the long run SEO can give much better ROI but manipulating organic results is very difficult.

Allow Us To Help You

If you think choosing a strategy is daunitng, we can advise. Please contact us and we will be happy to be of assistance to you.