Rize Associates


Search Engine Optimization (SEO) - The Art Of Improving Your Organic Rankings

Search engines control how websites rank in their Search Engine Results Page (SERP) through complex algorithms. These algorithms index web pages and prioritize the web pages according to its relevancy to a search query. This prioritization is separate from paid placements and appears as natural results in SERPs. The process of improving your natural ranking in search engines is called SEO.

Why Is Search Engine Ranking Important?

Search engines drive most of the traffic to websites. It is also estimated that more people click on organic listings than paid placements. Therefore, appearing on the first page of a search result can drive a significant amount of traffic to a website.

It is not uncommon for websites that improve their rankings in search engines to have a huge increase in traffic and sales. In fact a ranking of #2 could generate vastly more clicks than a ranking of #6 in the first SERP itself.

How Does SEO Work?

In principle, getting a natural listing in search engines is free. Search engines gain popularity by matching search results to your search queries as effectively as possible. The more effective search engines are at this, the more popular they become. This in turn makes the search engine more attractive to advertisers.

Advertising revenue is significant to search engines and that is why they spend a lot of resources to improve and guard their algorithms. By keeping their search results relevant, they become more popular which in turn increases advertising revenue.

Ultimately, SEO is about making your website more relevant to users. This is based on the premise that search engines want to provide users with the most relevant search results.

How Can We Help Improve Your Search Rankings?

We undertsand RELEVANCY. SEO is not about technology. It is about being relevant. It is about improving user experience. It is about providing the right information to users. As search engines follow users, your website should aim to improve user experience.

As your SEO partners, we will help you improve user experience through:

Website Optimization
Building Online Credibility

To find out more on how we can help you, please contact us and we will be more than happy to give you a consultation with no obligations.

If you are interested in SEO, you may also want to find our more about our Paid Placement (PPC) Management service.

You may also want to compare SEO and PPC.