Rize Associates

 

Paid Placement Or Pay-Per-Click (PPC) Advertisement Is The Fastest Way To Generate Traffic

Advertising on a search engine gets you visibility on the search engine's Search Engine Results Page (SERP) almost immediately. Yes, you can reach virtually thousands of people in virtually no time through a PPC campaign. The speed at which businesses can launch campaigns and stop campaigns is virtually unparalleled in the offline environment.

The PPC Model

As the name suggets, PPC is a bid-based advertising model where advertisers pay only when their advertisement is clicked. This can be very good news for you because you do not have to pay for every instance that your advertisment is served. If your PPC campaign is effective, more clicks mean more conversions. In such a campaign, the increase in advertising costs correlates to a proportionate increase in sales.

With relatively lower costs than other advertising media like television or radio, PPC is ideal for businesses of any size and budget.

Paid Placement Is Highly Targeted

The single biggest advantage of PPC advertisements is that it is served on demand. Consumers are looking for relevant products and services when they enter a search query. By matching consumers' search queries with relevant advertisements, search engines become a platform for highly targeted advertisements which in turn can yield outstanding ROI.

PPC Management And Us

PPC campaigns are fairly easy to set-up and you may actually do it yourself. So why should you engage us for your PPC campaigns? Here are 2 BIG reasons:

PPC management is time consuming
A PPC campaign is not about computing skills. An effective PPC campaign is highly dependant on marketing expertise


We will help set-up your campaigns and manage them effectively by monitoring, improving and reporting. Please contact us to find out more on how PPC can help you grow. We will be more than happy to provide you with a free consultation.

If you are interested in PPC, you may also want to find out more about Search Engine Optimization (SEO).